Host Douglas Burdett Interviews bestselling authors to help you keep up with what’s working in the quickly changing world of modern marketing and sales.
In his book Peter Fader explains how to get on the path toward really getting to understand your customers buying behavior as well as the health of your overall customer base.
In this episode of the Marketing book podcast Douglas talks with Marcus Sheridan. Called a “web marketing guru” by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools,
Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.
In his book Bob Hoffman describes how online tracking has become a threat to individuals and to democratic societies, and has helped create on of the greates frauds in history.
Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time.
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives.
David’s New Book: The New Rules of Marketing and PR, provides everything you need to speack directly to your audience, make a strong personal connection, and generate attention for your business.
In Converted, Neil Hoyne offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.
Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle.
In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges.