Host Douglas Burdett Interviews bestselling authors to help you keep up with what’s working in the quickly changing world of modern marketing and sales.
The Marketing Book podcast: The Customer-Base Audit by Peter Fader
In his book Peter Fader explains how to get on the path toward really getting to understand your customers buying behavior as well as the health of your overall customer base.
The Marketing Book podcast: The Visual Sale by Marcus Sheridan
In this episode of the Marketing book podcast Douglas talks with Marcus Sheridan. Called a “web marketing guru” by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools,
The Marketing Book podcast: The Digital Pivot by Eric Schwartzman
Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.
The Marketing Book podcast: Data-First Marketing: by Janet Driscoll Miller
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.
The Marketing Book podcast: ADSCAM by Bob Hoffman
In his book Bob Hoffman describes how online tracking has become a threat to individuals and to democratic societies, and has helped create on of the greates frauds in history.
The Marketing Book podcast: RE:Think Innovation by Carla Jhonson
Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time.
The Marketing Book podcast: The Sea We Swim In by Frank Rose
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives.
The Marketing Book podcast: The New Rules of Marketing and PR by David Meerman Scott
David’s New Book: The New Rules of Marketing and PR, provides everything you need to speack directly to your audience, make a strong personal connection, and generate attention for your business.
The Marketing Book podcast: Converted by Neil Hoyne
In Converted, Neil Hoyne offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.
The Marketing Book podcast: Marketing Artifical Intelligence by Paul Roetzer
Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
The Marketing Book podcast: Undisruptable by Aidan McCullen
Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle.
The Marketing Book podcast: Evolutionary Ideas by Sam Tatam
In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges.