In this episode of the Marketing book podcast Douglas talks with Marcus Sheridan. Called a “web marketing guru” by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world.
Since this achievement, Marcus has become a highly sought-after global speaker and consultant in the digital sales and marketing space, working with hundreds of businesses and brands to become the most trusted voice of their industry.
In his New Book, Marcus presents the ultimate guide to selling over video – no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just “reading” about a product, service, or company will no longer do the trick. Today, they must “see” it.
This book offers a clear guide that will literally show business and organizations, in simple, clear, and actionable terms, exactly how they can build a culture of video and start “showing it” moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
Listen to the full podcast in the link below, or listen to it through different platforms: Google podcasts and Spotify.
