The Marketing Book podcast: Marketing Artifical Intelligence by Paul Roetzer

In this episode of the Marketing book podcast Douglas talks with Paul Roetzer. Paul is Founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency.

While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.

Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces in their new book: “Marketing AI” to show marketers how to embrace AI and make it their competitive advantage.

Listen to the full podcast in the link below, or listen to it through different platforms: Google podcasts and Spotify.