In the episode of the Marketing book podcast Douglas talks Janet Driscoll Miller. Miller is digital marketing expert, writer, and keynote speaker. She has nearly 30 years of digital marketing experience and founded the digital marketing agency Marketing Mojo in 2005. She has worked with many top-tier clients, including National Geographic, Mazda USA, LexisNexis, and Activision.
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.
Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment that will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation.
Listen to the full podcast in the link below, or listen to it through different platforms: Google podcasts and Spotify.
