Host Douglas Burdett Interviews bestselling authors to help you keep up with what’s working in the quickly changing world of modern marketing and sales.
The Marketing Book podcast: The Customer-Base Audit by Peter Fader
In his book Peter Fader explains how to get on the path toward really getting to understand your customers buying
The Marketing Book podcast: The Visual Sale by Marcus Sheridan
In this episode of the Marketing book podcast Douglas talks with Marcus Sheridan. Called a “web marketing guru” by the New
The Marketing Book podcast: The Digital Pivot by Eric Schwartzman
Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy,
The Marketing Book podcast: Data-First Marketing: by Janet Driscoll Miller
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the
The Marketing Book podcast: ADSCAM by Bob Hoffman
In his book Bob Hoffman describes how online tracking has become a threat to individuals and to democratic societies, and
The Marketing Book podcast: RE:Think Innovation by Carla Jhonson
Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of
The Marketing Book podcast: The Sea We Swim In by Frank Rose
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in
The Marketing Book podcast: The New Rules of Marketing and PR by David Meerman Scott
David’s New Book: The New Rules of Marketing and PR, provides everything you need to speack directly to your audience,
The Marketing Book podcast: Converted by Neil Hoyne
In Converted, Neil Hoyne offers a simple, research-backed playbook that anyone can use to find their best customers and develop
The Marketing Book podcast: Marketing Artifical Intelligence by Paul Roetzer
Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how
The Marketing Book podcast: Undisruptable by Aidan McCullen
Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle.
The Marketing Book podcast: Evolutionary Ideas by Sam Tatam
In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges.