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Deep Case Study / Guest Post: AI Transforms Investment Management
Discover how Michael Brock demonstrates how artificial intelligence is transforming investment management by improving analysis and helping portfolio managers navigate
Marketing, Sales, and Service in The Age of AI
BCG’s latest research underscores that AI—particularly generative AI—is poised to transform B2B marketing, sales, and service. But many first movers
Dove’s Promise For Beauty in The AI Age
Dove’s “The Code” campaign commits to never using AI to alter women images, promoting real beauty amid rising AI-generated content.
Coors Light – Coors Lights Out: Marketing Case Study
Coors Light’s marketing success was to quickly turn a viral moment into a unique, limited-edition product that resonates with its
8 Habits of Effective Digital Marketeers
Yesha Sivan at the IVF Worldwide Congress, Berlin 2013, gives 8 habits of digital marketing that IVF clinics should adopt
A Brief History of SMS
It’s been 30 years since the first SMS (Short Message Service) was sent. The adoption took time it has become
The Impact of AI-Powered Marketing & Sales (McKinsey)
An Article by McKinsey outlines the AI-Powered Marketing and sales opportunities (& risks) in this dynamic field & suggest productive
Inspiration: Coca Cola – Masterpiece
See what happens when the whole universe comes together in Real Magic ways to help a boy in need of
How Should CMOs Respond to ChatGPT Today? (Gartner)
As marketing professionals explore ChatGPT chatbot without restriction, CMOs must assess its impact on creation, branding and operations.
Coca-Cola’s “Create Real Magic” AI Platform
Coca-Cola teamed with OpenAI & Bain & Co. to build “Create Real Magic” platform that combines the capabilities of GPT
Why Digital Ability Trumps IQ? (MITSloan)
An Articly by MITSloan Managment demonstrates How P&G assessed the digital marketing ability of its managers to achieve transformation success.
3 Techniques to Prove Marketing Value (Gartner)
An eBook by Gartner, explains 3 Techniques to Prove Marketing Value and how CMOs can defend their marketing budget in