Inflation, supply chain constraints and rising talent costs continue to make everything more expensive. If economic conditions degrade further, it will threaten the option of delivering marketing value
This calls for CMOs to develop a strategy to defend their marketing budget and prove the value of marketing to their enterprise.
Gartner has published a thorough 11 page eBook which explains what are the 3 main Techniques to Prove Marketing Value:
- Prove marketing’s value
- Evaluate different versions of the marketing budget
for how they affect different KPIs — not just ROI - Establish marketing investment triggers
Use this new research to:
Discover three techniques to prove marketing value.
Defend your marketing budget.
Gain recommendations on what you can do amidst unavoidable budget cuts.
- Effectively prove the value of marketing to critical business stakeholders
