What Is Digital Transformation?

What Is Digital Transformation and Who Needs It?

The essence of digital transformation is to increase the organization’s ability to utilize digital for its goals. Digital transformation is a deep process of examining and adapting the business model, the work processes, and the organizational culture to the strategy of development and innovation. It is a circular and continuous process related to the development of technology and the competitive environment. Its purpose is to lead to problems solving, creating new business opportunities, and creating competitive differentiation, all while generating the ability to harness the organizational digital power to deal with possible futures.

To lead a digital transformation in the organization, we must have a deep understanding of the following:

  • The business and the field in which it operates
  • The digital technologies and the possible business models
  • Change processes in the organization (including aspects of culture and leadership)
  • Recognition of counseling processes (which is a discipline in itself)

Which Organizations Require Digital Transformation?

Any organization or a unit within an organization created before digital power became central to our personal and business lives (such as banks, insurance companies, service providers, heavy industry, defense, government, municipal authorities, and more) requires a digital transformation process. Adopting technologies by the organization and using them in its current activities is insufficient unless the process is assimilated to all employees and all the organization’s components and activities.

What Does a Digital Transformation Consultant Do?

To be a digital transformation consultant means to professionally and procedurally guide the organization’s management in the digital transformation process, which includes:
  • Analysis of the company’s situation, the competitive environment, and the stakeholders
  • The analyses of the digital tools suitable for the organization and their selection
  • Building the action plan
  • Phases of program implementation and control

What Is the Difference Between an Internal and an External Consultant?

The internal consultation is done by a senior manager of the organization, who is familiar with the digital world, can harness the management, and lead the internal organizational process. The external consultation is done by an expert in digital transformation management who is invited, by the organization, to help manage the process. Choosing between internal and external consulting will be made according to the nature of the organization, the management team, and the organizational culture, and also according to technical matters such as the type of organization and its communication methods.

What Is the Training Route of the Technion and DigitalRosh?

We offer a route consisting of three digital leadership courses by the Technion and DigitalRosh, which gives you the required knowledge to manage the digital transformation process. In addition, it includes:

  • Certificate of the Technion and DigitalRosh
  • A DigitalRosh PRO subscription that includes:
    • Connection to a group of consultants led by Prof. Yesha Sivan
    • DigitalRosh community – over 2000 digital leaders – for consultation, knowledge sharing, and collaborations
    • A knowledge base of 2473 content items
    • Invitation to DigitalRosh LIVE events and community events
    • Career and jobs
    • Access to dozens of case studies
You can read more about DigitalRosh services for organizations here.

The Route Outline for Your Organization

The basic course DLC144: “Harness the Digital Power” is about the world of digital leadership, its meaning in the business world, and the ways to apply it.

Advanced course DLC145: “Tools and test cases” Expands and provides practical tools for those managing the digital transformation process.

Advanced course DLC146: ” Lead the organizational transformation process” Engages in the process itself according to the ready, set; go! operate model.

Two methods of participating in the core courses are available: self-learning and organizational learning. We will be happy to tailor the right combination for your organization.

If you are interested in courses in Hebrew switch to the Hebrew side. 

Who Is The Route For?

Managers with at least 10 years of experience and a deep understanding of the business who wish to strengthen their digital transformation expertise and the consulting process.

Information systems professionals and consultants interested in gaining a deeper understanding of the digital transformation process.

Experienced managers looking for a new career, internal or external, in a demanding and challenging field.

What more? Invitation to DigitalRash Live meetings - Tuesdays 19:00-18:00

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Corporate courses

Managers from the following organizations have already taken part in our courses: