What is digital transformation?

What is digital transformation and who needs it?

The essence of digital transformation is building an increasing ability of the organization to utilize the digital for the benefit of its goals. Digital transformation is a deep process of examining and adapting the business model, the work processes, and the organizational culture, to the strategy of development and innovation. It is a circular and continuous process that relates to the development of technology and the competitive environment. Its purpose is to lead to solving problems, creating new business opportunities, and creating competitive differentiation, while at the same time generating the ability to harness the digital power of the organization to deal with possible futures.

In order to lead a digital transformation in the organization, we must have a deep understanding of:

  • The business and the field in which it is operates
  • The digital technologies and the possible business models
  • Change processes in the organization (including aspects of culture and leadership)
  • Recognition of counseling processes (which is a discipline itself)

Which organizations are required for digital transformation?

In fact, any organization or unit within an organization that was created before digital power became central to our personal and business lives (such as banks, insurance companies, service providers, industry, defense, government, municipal authorities, and more) Required for a digital transformation process. Adopting technologies by the organization and using them in its current activities is not sufficient if the process is not assimilated among all the employees of the organization and does not include all the components of the organization and its activities.

What does a digital transformation consultant do?

To be a digital transformation consultant means to professionally and procedurally guide the organization’s management in the digital transformation process, which includes:
  • Analysis of the company’s situation, the competitive environment and the stakeholders
  • The analysis of the digital tools suitable for the organization and their selection
  • building of the action plan
  • Phases of program implementation and control

What is the difference between an internal and an external consultant?

The internal consultation is done by a senior manager of the organization, who is familiar with the digital world. A manager who is able to harness the management and lead the internal organizational process. The external consultation is done by an expert in digital transformation management who was invited by the organization to help manage the process. The choice between internal and external consulting will be made according to the nature of the organization, the management team, the organizational culture, and also according to technical matters such as the type of organization and its communication methods.

What is the training route of the Technion and DigitalRosh?

We offer a route that consists three digital leadership courses of the Technion and DigitalRosh which include:

  • required knowledge to manage the digital transformation process
  • Certificate of the Technion and DigitalRosh
  • A DigitalRosh PRO subscription that includes:
    • Connection to a group of consultants led by Prof. Yesha Sivan
    • Digitalrosh community – about 2000 digital leaders in the Israeli economy – for consultation, knowledge sharing, and collaborations
    • A knowledge base of over 800 content items
    • Invitation to Digitalrosh Live events and community events
    • Career and jobs
    • Access to dozens of case studies

The Route Outline
(currently in Hebrew Only)


DLC154 The basic self-learning course + certificate from the Technion and Digitalrosh

The basic course “harnessing the digital power” is about the world of digital leadership, its meaning in the business world, and the ways to apply it.

Start: at any time (self-learning)
Register and start now

Cost: 980 NIS when registering for the route
( instead of 1,280 NIS)


DLC145 Core course in self-learning +
certificate from the Technion and Digitalrosh

Advanced course “Tools and test cases” Expands and provides practical tools for those managing the digital transformation process.

at any time (self-learning)
The course will be available soon

Cost: 980 NIS when registering for the route
( instead of 1,280 NIS)


DLC146 Core course in guided learning + certificate from the Technion and Digitalrosh

Advanced course ” Lead the organizational transformation process” Engages in the process itself according to the ready, set; go! operate model.

Start: Nov 2, 2022
Registration: below

Cost: 3,340 NIS when registering for the track
( instead of 4,900 NIS)

Who is the route for?

Managers with at least 10 years of experience and a deep understanding of the business who wish to strengthen their familiarity with the digital transformation process and the consulting process.

Consultants, information systems professionals who wish to strengthen their familiarity with the digital transformation process, including the business and management side of it.

Experienced managers looking for a new career, internal or external, in a demanding and challenging field.

What more? Invitation to DigitalRash Live meetings - Tuesdays 19:00-18:00

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Corporate courses

Managers from the following organizations have already taken part in our courses:

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