In this episode of the Marketing book podcast Douglas talks with Sam Tatam. Sam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy. From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent.
In His book, Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.
Listen to the full podcast in the link below, or listen to it through different platforms: Google podcasts and Spotify.
