In this episode of the Marketing book podcast Douglas talks with Neil Hoyne. Neil is Senior Fellow at Wharton and Google’s Chief Measurement Strategist. He has led over 2,500 engagments with the world’s biggest advertisers – helping them accquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue.
In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. In Converted you will learn how to:
- Understand the full value of each relationship
- Engage in an ongoing conversation with your best customers
- Ask the right questions so you can anticipate your customers’ needs
- Find more great customers
Listen to the full podcast in the link below, or listen to it through different platforms: Google podcasts and Spotify.
