The goal of this article is to help CEOs and their teams reflect on the value creation case for generative AI and how to start their journey.
First, McKinsey offers a generative AI primer to help executives better understand the fast-evolving state of AI and the technical options available.
The next section looks at how companies can participate in generative AI through four example cases targeted toward improving organizational effectiveness. These cases reflect what McKinsey is seeing among early adopters and shed light on the array of options across the technology, cost, and operating model requirements.
Finally, McKinsey addresses the CEO’s vital role in positioning an organization for success with generative AI.
