The Coalition for Content Provenance and Authenticity (C2PA) is an association founded by Adobe, Arm, BBC, Intel, Microsoft and Truepic. It addresses the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of media content. C2PA brings together the efforts of two groups: the Content Authenticity Initiative (CAI) and Project Origin. It focuses exclusively on the development of open, global technical specifications meant to build the common agreement for provenance information to be created and processed throughout the life cycle of a digital asset.
C2PA invites organizations to join the coalition to be part of the initiative.
What is the C2PA
CAI was founded in late 2019 by Adobe in collaboration with the New York Times and Twitter, to address the challenges of deepfakes, misinformation, and deceptively manipulated content. It creates a secure end-to-end system to provide provenance and history for digital content, providing a tool for creators to claim authorship while empowering consumers to make informed decisions about what to trust.
Project Origin, founded in 2019 by BBC, CBC Radio Canada, Microsoft and the New York Times, focuses on tackling disinformation in digital news by defining an end-to-end process for publishing, distribution and attaching signals to a content to demonstrate its integrity.