Businesses today need to take abroader view that allows them to see customers in their full lives and adapt to their ever-changing needs and priorities. Accenture call this life centricity.
In their research, Accenture has found that companies which are furthest on to road to life centricity are best postioned to maintain theier relevance and thrive. They are three times more likely to outperform their peers on speed-to market and almost five times more likely to outperform on customer liftime value.
Accenture breaks down 5 plays uncovered by their analysis, which represent different ways that companies on the road to life centricity are focusing their investments to capture new growth amid uncertainty. The 5 life-centric plays to drive grow are:
- Gain a profound understanding of people
- Broaden your canvas for value creation
- Creatively transcend industry norms
- Design a delightful experience continuum
- Build a fluid operation across functions
