As marketing professionals explore ChatGPT chatbot without restriction, CMOs must assess its impact on creation, branding and operations. They must act now and establish policy and controls, even as the technology transforms marketing outside of any system of governance.
Download Gartner’s latest ChatGPT guide to:
- Discover the marketing functions most likely to be impacted by the near-term, unsupervised adoption of ChatGPT.
- Get recommendations on what CMOs and marketing leaders can do to combat challenges as ChatGPT’s usage is on the rise.
- Uncover examples that illustrate ChatGPT’s limited grasp of branding topics.
