Matt Ferrell’s background is in user interface and experience design. In this video, he argues that for AR/VR devices like Apple Vision Pro, technical specs are less important. More significant are the user experience challenges: Can the users do what they want to do; Are they able to work faster with a new technology? Does it get out of the way and let them work and play better? Does it solve a problem for them?
Ferrell breaks this down into three categories:
The hardware: The history of AR/VR devices goes back a few decades already in idea and practice. Farrell elaborates on the good and the bad of the Apple Vision Pro device regarding screens, audio, structure, etc.
User interface and experience: Farrell compares Apple Vision Pro with other devices, arguing pros and cons, cost comparison, ease of use, and more.
The utility: Many people, he says, would argue they do not need such a device when they have their phone, tablet, or laptop. This device is just another tool to get a job done or help you unwind and relax. Farrell gives a few samples of the good, the better, and the wrong about the new device, compared to other devices.
To conclude, he demonstrates Apple’s marketing strategy, prices, and ecosystem and expresses his hopes to use the device for more than 6 months as previous headsets he used.