Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries of what is possible in marketing and sales Now, with the ongoing step-change evolution of generative AI (gen AI), we’re seeing the use of open-source platforms penetrating to the sales frontlines, along with rising investment by sales-tech players in gen AI innovations. As a result of that, a new kind of marketing is formed, an AI-Powered Marketing.
This has led to an explosion of “usable” data (data that can be used to formulate insights and suggest tangible actions) and accessible technology (such as increased computation power and open-source algorithms).
With these capabilities, businesses can efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.
McKinsey’s research found that a fifth of current slaes-team functions could be autoamted.
Inevitably, this will impact how you operate – and how you connect with and serve your customers. In fact, it’s probably already doing so. Forward-thinking C-suite leaders are considering how to adjust to this new landscape of AI-Powered Marketing. This Article by McKinsey outlines the marketing and sales opportunities (and risks) in this dynamic field and suggest productive paths forward.
