Prof. Yesha Sivan, at the IVF Worldwide Congress, Berlin 2013, presents 8 habits of digital marketing that IVF clinics, or anybody else, for that matter, should adopt when it comes to marketing their businesses. On the way, he introduces and demonstrates examples of digital tools that help with effective marketing.
- Be Proactive – dedicate time to marketing.
- Begin with the End in Mind – define your goals. An ongoing and ever-changing process.
- First Things First – start doing and learn more during the actual work.
- Win Win – connect with other players on the field.
- Seek to Understand – ask questions and then learn to be understood. Example tool: Google Analytics
- Synergize – do what you do in many channels. Example tool: Hootsuite
- Sharpening the Saw – obtain new tools & new views: example tool: Outbrain
- Get a Unique Voice – find and emphasize what is specific to your clinic.