Between inflation, upheaval from the pandemic, climate change and other forces out of our control, it can sometimes feel as if we’re navigating a world that’s turned upside down. So, it’s no surprise that our purchasing decisions don’t always look orderly and consistent. Accenture research has shown that while most customers want to shop in a way that matches their values – like sustainability and social responsibility – they are also dealing with practical realities, which can lead to contradictory decisions.
In this episode of the Built for Change podcast, Elise Hu and Josh Klein discuss how a shift from a customer-centric approach to a life-centric approach can offer a path forward for businesses. The guests for this episdoe were Anthony Marino, President at thredUP, and Baiju Shah, Chief Strategist at Accenture Song. You can Listen to the full podcast at on of the links below.
