In this episode of the Marketing book podcast Douglas talks with Aidan McCullen. Aidan is an advocate of what he calls ‘Permanent Reinvention’ for individuals, organisations and life. He is a busy and frequent conference speaker on topics such as Cognitive Bias, Inclusion and Digital and Innovation strategy.
While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks, and exemplars of change such as Fujifilm and Arnold Schwarzenegger.
Listen to the full podcast in the link below, or listen to it through different platforms: Google podcasts and Spotify.
