In this episode of the Marketing book podcast Douglas talks with Bob Hoffman. Bob is the creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world’s most influential marketing and advertising blogs by Business Insider.
His book, ADSCAM: How Online Advertising Gave Birth to One of History’s Greatest Frauds, and Became a Threat to Democracy he describes how online tracking has become a threat to individuals and to democratic societies, and has helped create on of the greates frauds in history.
Listen to the full podcast in the link below, or listen to it through different platforms: Google podcasts and Spotify.
