Guy Raz invites you to listen as he talks with visionary leaders of some of the leading organizations in their field. Along the way, you’ll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn’t make it into their company bios, and valuable lessons for anyone trying to make it in business. These are stories that did not enter the DNA of the organization, and important lessons for anyone trying to do this in business.
When Lou Gerstner became CEO of IBM in 1993, he had never worked at a technology company, and IBM was in big trouble: competitors like Microsoft, Dell, and Compaq were eating away at market share. Gerstner attacked the challenge head-on by reimagining IBM’s structure and culture, ultimately helping IBM regain its position as a dominant force in the technology industry.