Riding in a car is a very physical experience, from gripping the steering wheel to pressing down the gas pedal to feeling a jolt if the vehicle suddenly stops. One day, people may experience these same sensations by taking a virtual ride in the metaverse—the next iteration of the internet in which people can immerse themselves in a digital world that closely mimics reality.
The full-fledged metaverse will likely require at least five to ten years to materialize, but stakeholders in the mobility sector can already capture real business value from the “protometaverse.” This early incarnation relies on spatial computing and extended reality (XR), which is an umbrella term that includes augmented reality (AR), virtual reality (VR), and mixed reality (MR). The proto-metaverse has already enhanced both sales and operations within the mobility sector, and many leading OEMs and other stakeholders are launching metaverse initiatives to explore their benefits to the core business.
This article by McKinsey examines how selected technologies, available today or in the near future, can help expand and diversify revenue streams in the mobility sector, enhance brand loyalty, improve customer experience, and optimize production.
There are many Example of potential metaverse use cases in the mobility sector: Product engineering and design, Manufactoring and procurement, Marketing and sales, and product life cycle and mobility operations. Each of this use cases can benefit the consumer, and also the distributor. Get the detailed and full article below.
