With a background in building enterprise platforms for organizations, including Oracle and Walmart, Wayfair CTO Fiona Tan oversees all of the technology initiatives for the Boston-based e-commerce company. As the home furnishings retailer begins to open brick-and-mortar stores, it’s taking lessons learned from the digital space to inform how it markets its home products to customers in physical locations.
On this episode of the Me, Myself, and AI podcast, Fiona joins Sam Ransbotham and Shervin Khodabandeh to discuss how AI fuels nearly everything the retailer does, from ad purchasing to product pricing, and where human decision makers fit in. She also describes how AI enables Wayfair’s marketing automation technology, as well as some innovative new programs underway to help customers experience the company’s products virtually.
Listen to the full podcast in the link below, or listen to it through different platforms: Google podcasts, Spotify, or Apple Podcasts.
