In response to findings in its 2024 The Real State of Beauty global report that includes, for example, “9 out of 10 women & girls say they have been exposed to harmful beauty content on social media,” Dove has launched a new campaign, The Code. It looks at the impact of AI on beauty and has inspired Dove to launch a campaign against generative AI bias and to its commitment to never using AI to create or distort women’s images.
Two decades ago, Dove made a stand in challenging false beauty standards. In honor of the 20th anniversary of the Campaign for Real Beauty, Dove is renewing its vows to advocate real beauty, as it transitions into an era where 90% of content is predicted to be AI-generated by 2025. Its message “keep beauty real” still stands.
Read more and watch Dove’s video “The Code,” which is part of the Dove Self-Esteem project – a mission to boost confidence in 250 million young people around the world – by 2030.
