While leading Dow’s digital transformation, Melanie Kalmar, Corporate VP, CIO and Chief Digital Officer, realized they needed to get their business leaders on board with how technology could put customers first.
In the sixth episode of the Eureka! series, Kalmar describes how collaborating with business units and listening to customers helped them leverage digital transformation to reinvent Dow and increase digital commerce.
The Eureka! Series is a series of videos by Gartner, that experts and business leaders share the “aha” moments that helped them think about business challenges differently and resulted in new successes. You can access the full video series at the link below