In his TED Talk titled “How Great Leaders Inspire Action,” Simon Sinek presents the concept of the “Golden Circle.” This idea emphasizes the importance of starting with “why” to inspire others. Great leaders and organizations concentrate on their purpose, beliefs, and motivations before discussing how they achieve their goals or what products or services they provide. This approach resonates emotionally, fostering trust and loyalty, as people are attracted to shared values rather than just the offerings themselves.
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