This article summarizing the newest survey McKinsey Global Survey, which reveals three new factors as critical to capturing value for organizations from investing in digital strategy.
- Setting ambitious customer engagement and innovation strategies
- Building proprietary assets
- Closing the talent gap for tech-savvy leaders
The actions of today’s best-performing companies reflect that fact. For all other companies, three lessons emerge: use digital tech to achieve strategic differentiation on customer engagement and innovation; build proprietary assets, such as software, data, and AI, and combine them with a scalable, cloud-based architecture to create a strategic advantage; and focus the quest for digital talent on C-suite and other executives, given the talent integration challenges that many companies continue to face.
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