In this lecture, Gila Tolub answers 4 key questions regarding value proposition of health care products and technology:
- How can you clearly and simply articulate your solution’s value proposition?
- What business models should you consider?
- How do you start to think about commercialization
- When should you have these answers?
As part of her work in healthcare innovation, Gila led the Israeli chapter of McKinsey’s global health technology network, which consists of more than 1000 healthcare start-ups.