In the summer of 2020, LEGO® launched a marketing campaign for their new product: Braille Bricks by LEGO®.
Designed to help children who are blind or visually impaired learn the Braille system of reading and writing, Braille Bricks was launched in twenty countries over the next six months following a successful pilot program.
This launch was driven by a strategic, well-coordinated marketing campaign that included: a dedicated website, video, press releases, media coverage/PR, social media, ads, webinars, and more.
In addition to developing an incredibly valuable and innovative new product, LEGO’s global launch of Braille Bricks offers an insightful glimpse into just how many content assets, channels, and promotional strategies can go into executing a successful marketing campaign.
Semrush had published a 10 min guide that tells us what specific questions we should ask ourselves in order to have the most effective marketing campaign.
