Rapidly changing consumer behaviors Impact the future of the Consumer Packaged Goods (CPG) Industry.
A variety of questions and data from Accenture regarding the effects of the Covid-19 pandemic on our consumption reveals five types of consumers: the worrier, the individualist, the rationalist, the activist, and the indifferent. These types of consumers help us understand the changes that consumers make in their purchases and their shopping habits. The demand for online shopping has soared: what do consumers do in their free time?
