Greetings Thinkers,
This week’s Leadership CONNECT:
- Spark of the week: AI Video: A Telling Case of a Job Killer
- Tool: Google VEO2: High-Quality Videos in a Wide Range of Subjects and Styles (Source: Google)
- Video: OpenAI Sora Crash Course for Beginners
- Review: The Impact of Generative AI on Hollywood and Entertainment (Source: MIT Sloan Review)
- Resource: Future of Work (Source: DigitalRosh)
Happy Thinking,
Dr. Yesha Sivan and the MindLi Team
P.S. Comments, ideas, feedback? Send me an e-mail.
1. AI Video: A Telling Case of a Job Killer
Google Veo2 and OpenAI Sora mean many movie/editing professions will be gone in a few years.
In 1900, more than 100,000 people in NYC worked in the horse industry; they bred horses, managed stables, drove carriages, and cleaned up after them. Blacksmiths, saddle makers, and carriage builders thrived as vital parts of this ecosystem. However, with the rise of the automobile in the 1910s and 1920s, demand for horses plummeted. Many of these professions were lost over the next 30 years as cars replaced horses, transforming entire industries, reshaping urban infrastructure, and leading to a dramatic shift in employment patterns.
The latest updates from OpenAI’s Sora and Google’s Veo underscore how quickly AI video technology advances. Such tools can now generate hyper-realistic visuals with unprecedented speed, quality, and affordability. I had the chance to experiment with Sora myself, and the results are nothing short of stunning (see “Orange Horse in NYC” above). However, while these innovations are groundbreaking, they pose a significant threat to many traditional video professions.
In the next 5 years, as this technology matures, here are some roles that will face significant disruption:
- Video Editors: Basic editing tasks will be automated, reducing the need for manual labor.
- Animators: AI can now generate lifelike animations in seconds, eliminating weeks of work.
- Content Creators: The need for human-made short-form content (ads, explainers, social media videos) will shrink.
- Voiceover Artists: AI-generated voices are already realistic and customizable, reducing reliance on human voices.
- Storyboard Artists: AI tools can conceptualize and visualize entire storyboards with a few prompts.
This isn’t a distant future—it’s happening now. While AI opens up new creative opportunities, it also raises challenging questions about how we adapt to these changes.
The video industry is an especially telling case for the impact of AI on jobs. The video outcome can be easily distributed, and there is minimal regulation. This industry is known to adopt new technologies to cater to the whims of talented creators.
There is, of course, a bigger question here for all professions — How do we adapt and evolve in a world where machines excel at most professional tasks?
2. Tool: Google VEO2: High-Quality Videos in a Wide Range of Subjects and Styles (Source: Google)
Veo 2 creates incredibly high-quality videos on various subjects and styles. In head-to-head comparisons judged by human raters, it achieved state-of-the-art results against leading models.
- It brings an improved understanding of real-world physics and the nuances of human movement and expression, which helps improve its detail and realism overall.
- Veo 2 understands the unique language of cinematography: ask it for a genre, specify a lens, and suggest cinematic effects.
- Resolutions up to 4K and extended to minutes in length. Ask for a low-angle tracking shot that glides through the middle of a scene or a close-up shot of the face of a scientist looking through her microscope, and Veo 2 creates it.
3. Video: OpenAI Sora Crash Course for Beginners
In this OpenAI Sora Crash Course for Beginners, I’ll walk you through creating stunning AI-generated videos using OpenAI’s Sora platform. This tutorial covers:
- Mastering the basics of AI video creation with simple, effective prompts.
- Use the remix tool to tweak videos—swap characters, change backgrounds, and make subtle to dramatic edits.
- Create longer, polished content using Sora’s Storyboard feature to combine multiple clips into one cohesive video, like a YouTube intro.
4. Review: The Impact of Generative AI on Hollywood and Entertainment (Source: MIT Sloan Review)
Thomas H. Davenport and Randy Bean review several aspects of the topic: “It’s an obvious concern because generative AI can create the types of outputs that the industry uses — text (in the form of stories, scripts, ad copy, and reviews), marketing campaigns, and moving and static images. Segments of the industry are facing economic pressures, which increase the demand for productivity and less-expensive “products.” And a high percentage of current entertainment is derivative of past content, making it well suited for generative technologies trained on … past content.”
5. Resource: Future of Work (Source: DigitalRosh)
We are keeping up with the latest updates and trends in the Future of Work category on the DigitalRosh website.
You will find a vibrant canvas of creativity, groundbreaking innovations, and technological advancements in the digital art category.
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About Leadership CONNECT
MindLi CONNECT, is a weekly source of news and inspiration for thinking aimed at DigitalRosh members and MindLi users.
In every issue, you will find curated content from different industries. It would take you about 10 minutes reading to get a brief overview of the presented topics.
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Enjoy!